In today’s marketplace, social media writing skills are a must. Platforms such as Facebook and Twitter are an integral part of most company's marketing strategy. To understand the impact of social media as a marketing tool, in this course I reviewed and analyzed the social media content of two museums: Crystal Bridges American Museum of Art and the National Marine Corps Museum. Using these observations and the information from the readings, I completed a social media strategy, content calendar and sample content for my employer, the Hope Women’s Resource Center.

 

Of personal interest was the assignment to complete an annotated bibliography using sources related to social media writing. My focus was how social media impacts the traditional publishing market and I found that writers are turning to social media to “publish” and self-market their work.

 

Lastly, the most interesting part of this online course was using social media for class discussion. In a closed Facebook group, the class shared ideas, asked questions and commented on content examples. This was a perfect space to practice what we were learning.  This course demonstrates an ability to recognize rhetorical situations, using appropriate rhetorical strategies, using technology to invent, and attending to editorial detail.

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